Case Study — 3-Outlet Casual Dining · WhatsApp Win-Back
A three-outlet casual dining group in Singapore unified member ID and ran 45-day inactive segments with POS-settled WhatsApp offers, reporting improved repeat-visit rates in the 25%–47% range in validated deployments (results vary).
Key specifications
- 3 outlets · ~18k members
- Segment: >45 days inactive, AOV above median
- KPI: 14-day return rate vs holdout
Before: campaigns in spreadsheets, unclear ROI. After: holdout-tested win-back, finance sees voucher-attributed GMV. Modules: AI WhatsApp reactivation, smart vouchers, ROI reporting.
Metrics from selected Amfuture F&B deployments; results vary.