Marketing ROI Reporting — Holdout-Based Proof, Not Vanity Metrics
Marketing ROI reporting compares contacted guests to holdout cohorts on redemption, repeat visits, and returned GMV—so Singapore F&B leaders fund campaigns on revenue contribution, not WhatsApp send counts.
Key specifications
- Holdout groups for win-back and voucher tests
- Windows: 7 / 14 / 30-day return and spend
- Cadence: weekly campaign review + monthly member health
- Holdout-tested reporting available for campaign ROI reviews
How operators use this
Dashboards that stop at opens teach teams to optimize subject lines, not profit. Tie each campaign ID to POS-settled orders. Roll up outlet and region views for HQ budgeting. Singapore GST is 9% from 1 January 2024 (IRAS). Operators should tie every campaign to POS-settled orders and holdout cohorts—not message sends alone.
Common questions
Yes. Scheduled exports for finance and franchise partners.
Channel tags flow from integrated order sources when connected.