Marketing ROI Reporting — Holdout-Based Proof, Not Vanity Metrics

Marketing ROI reporting compares contacted guests to holdout cohorts on redemption, repeat visits, and returned GMV—so Singapore F&B leaders fund campaigns on revenue contribution, not WhatsApp send counts.

Key specifications

  • Holdout groups for win-back and voucher tests
  • Windows: 7 / 14 / 30-day return and spend
  • Cadence: weekly campaign review + monthly member health

How operators use this

Dashboards that stop at opens teach teams to optimize subject lines, not profit. Tie each campaign ID to POS-settled orders. Roll up outlet and region views for HQ budgeting.

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Common questions