Smart Vouchers — Behavior-Based Offers for F&B
Smart vouchers send offers by visit frequency, basket size, and days since last visit—not blanket discounts—so Singapore F&B operators protect margin while lifting redemption.
Key specifications
- Segment rules: recency, frequency, monetary value (RFM)
- Dashboard: redemption %, incremental GMV, cost per returned guest
- Works with POS-settled redemption for audit trails
- Holdout-tested reporting available for campaign ROI reviews
How operators use this
Blanket 20% off trains customers to wait for deals. Behavior-based vouchers let you reward high-value guests who slipped to 30–45 days inactive while keeping full-price buyers untouched. Campaigns sync to checkout so staff cannot honor expired or non-eligible codes. Singapore GST is 9% from 1 January 2024 (IRAS). Operators should tie every campaign to POS-settled orders and holdout cohorts—not message sends alone.
Common questions
Yes. Multi-store brands can run local campaigns or HQ-mandated templates per location.
Most operators launch a test segment in 7–14 days after data connection.