Case Study — Beverage Brand · Behavior Vouchers
A single-store beverage brand replaced blanket discounts with RFM vouchers tied to POS redemption, improving redemption rate while protecting margin on peak-hour full-price buyers.
Key specifications
- 1 flagship + 2 kiosks
- RFM segments by recency and basket
- Dashboard: redemption % and incremental GMV
Blanket promos eroded margin. Behavior vouchers targeted lapsed regulars without training walk-ins to wait for deals.
Metrics from selected Amfuture F&B deployments; results vary.