Referral Loops — Member-Led Guest Acquisition
Referral loops reward both referrer and new guest while preserving invite-chain attribution so Singapore F&B brands compare member-led CAC to paid acquisition.
Key specifications
- Double-sided rewards with unique invite codes
- KPIs: K-factor, cost per acquired guest, 30-day retention of referred guests
- Fraud checks on self-referral and duplicate devices
How operators use this
Paid ads spike CAC in saturated districts. Members already trust friends—give them trackable links and fair rewards when the invitee completes a qualifying visit. Pause loops if fraud patterns appear.