Referral Loops — Member-Led Guest Acquisition
Referral loops reward both referrer and new guest while preserving invite-chain attribution so Singapore F&B brands compare member-led CAC to paid acquisition.
Key specifications
- Double-sided rewards with unique invite codes
- KPIs: K-factor, cost per acquired guest, 30-day retention of referred guests
- Fraud checks on self-referral and duplicate devices
- Holdout-tested reporting available for campaign ROI reviews
How operators use this
Paid ads spike CAC in saturated districts. Members already trust friends—give them trackable links and fair rewards when the invitee completes a qualifying visit. Pause loops if fraud patterns appear. Singapore GST is 9% from 1 January 2024 (IRAS). Operators should tie every campaign to POS-settled orders and holdout cohorts—not message sends alone.
Common questions
Usually first paid visit above a minimum basket; rules are configurable.
Yes. Localized campaigns for new branch openings.