Birthday Journeys — Automated Member Birthday Campaigns
Birthday journeys auto-send WhatsApp or SMS gifts 3–7 days before the member birthday and remeasure lift against a same-month non-contacted cohort.
Key specifications
- Default send window: T-7 to T-0 with birthday-day reminder
- Requires member DOB and marketing consent (PDPA)
- Report: open rate, redemption, incremental visits
- Holdout-tested reporting available for campaign ROI reviews
How operators use this
Manual birthday lists break at 5,000+ members. Automate gift selection by tier—VIP vs. casual—and pause guests who opted out. Compare redemption and visit rate to guests with birthdays in the same week who were not messaged. Singapore GST is 9% from 1 January 2024 (IRAS). Operators should tie every campaign to POS-settled orders and holdout cohorts—not message sends alone.
Common questions
Run a capture campaign: bonus points for DOB completion at next visit.
Yes. Tier-based rewards are standard in multi-brand setups.