Birthday Journeys — Automated Member Birthday Campaigns
Birthday journeys auto-send WhatsApp or SMS gifts 3–7 days before the member birthday and remeasure lift against a same-month non-contacted cohort.
Key specifications
- Default send window: T-7 to T-0 with birthday-day reminder
- Requires member DOB and marketing consent (PDPA)
- Report: open rate, redemption, incremental visits
How operators use this
Manual birthday lists break at 5,000+ members. Automate gift selection by tier—VIP vs. casual—and pause guests who opted out. Compare redemption and visit rate to guests with birthdays in the same week who were not messaged.